Amazon Tech SupportWant to figure out the best keywords to rank your products on Amazon Australia?

There are a variety of keyword research tools available to help you improve your Amazon marketing strategy however, not all of these tools provide data for the Australian marketplace.

That’s why we have put together our list of the best Amazon keyword research tools for Australian sellers.

Amazon Auto Complete Strategy

This is one of the easiest ways to find keywords related to your products.

All you have to do is go to Amazon Australia and start typing your main keyword into the search bar.

Once you start typing, you’ll see a list of popular related search terms pop up.

For this example, we will use the keyword wireless headphones.

You can also get more keyword ideas by entering your main keyword plus a connecting word such as for or with.

For example, typing wireless headphones for will give you more related search terms, like wireless headphones for tv or wireless headphones for running.

You can also experiment further by entering your keyword followed by different letters of the alphabet.


MerchantWords is one of the best keyword research tools used by Amazon sellers.

Since its founding 2012, this tool has been collecting shopper keyword data from Amazon marketplaces around the world, making it an awesome tool for Australian and international sellers alike.

The interface is really easy to use and gives you access to a range of features including Amazon keyword research, Emerging Trends, and Reverse ASIN lookup.

Subscription fees for the Australian market start at just $29 per month, with a free 14-day trial available for new members.


Egrow boasts a range of Amazon FBA tools which gives sellers the ability to analyse millions of different products on Amazon and find top-performing sellers.

It displays estimated sales data along with comprehensive charts which allows you to research new product ideas and spy on your competitors.

The keyword and niche research tool gives you access to data including low competition keywords, average review scores, pricing, revenue, and opportunity scores.

Subscription fees start at just $29 per month, plus there is a free version available which allows you to try out some of the main features before upgrading to the paid version.

Google Keyword Planner

If you have a Google Ads account, you can take advantage of the Google Keyword Planner to access popular search terms that buyers are actively searching for on Google.

This free tool is easy to use and can help you find additional keywords ideas for your marketing campaign.  

To get started, just type in your main keyword and select your location.

You can also generate more keywords ideas by entering a website URL or a specific product page.

Need Help Launching Your Product On Amazon Australia?

Our team at Seller Central Setup can help. We’ll get you online and navigate you through all of the technical issues as they arise. Get in touch today.