Facebook. Building A Brand

You’ve spent a long time with your product, you’re besties and you think that as soon as everyone sees it, they will be beating down your door to get it for themselves. 

You think as soon as you set up a Facebook Page to access the 1.69 billion active users, you show them your product and you’ll instantly get so many sales you can’t keep up. 

Unfortunately this isn’t the way.

Facebook and Instagram are social platforms. People are there to be social, they come to buy sometimes, but it’s not like Amazon, where that is the only reason they are there, to buy something.

This is where building a brand around your product is key. 

As a small business, you may be competing against big brands with devoted customers and huge marketing budgets. That’s why you have to find ways to have a point of difference—with a solid brand building process of your own.

So what steps to do you need to build your own brand?

Yes, the logo is important, but that’s just the start. 

The founder of Amazon, Jeff Bezos, says: “Your brand is what other people say about you when you’re not in the room.”

Your brand is all about everything you do.

Your tone of voice, customer service, colour scheme, signage, content and eventually, your product. 

But the better you build your brand the more word of mouth referrals you will get, the more sales, the more return customers and advocates.

Here are some ideas on how to build a brand on social media.

Identifying the target audience for your services or products is an exercise that will affect and benefit all areas of your brand building process, particularly marketing efforts. You want the right person consuming your content, clicking on your ads, opting in to your email list, etc.

When branding your business, start small and remember to focus on your target niche audience first.

With time, your brand loyalty may grow enough to expand your reach.

So have a think about who your product is for, then build your brand around that.

Got a dog product, build a page for dog lovers.

Got a fishing product, build your page around fishing enthusiasts.

Go a kitchen product, build your brand page around cooking. 

You get the idea.

Best of luck!