When you are looking to start creating Amazon Facebook Ads, there are several things you will need before you start.
- A personal Facebook page.
- A Business Facebook page to advertise on.
- A Facebook Ads Manager account.
- A credit card to pay for ad services.
- A landing page. (LandingCube, Mailchimp) to put your Facebook pixel on.
STEP 1: SET UP A FACEBOOK PAGE.
You need to set up a Facebook page for your business. Without a page on Facebook, you won’t be able to run any of your Amazon Facebook ads.
STEP 2: SET UP A FACEBOOK AD ACCOUNT.
Go to Facebook Business and click on “Create an Advert” to get started. Facebook will take you through the process step-by-step.
STEP 3: CREATE AN AD CAMPAIGN.
Head over to the Facebook Ads manager. Select “Campaigns”, and then select “Create Ad” on that page.
The site will bring up a tab asking what your marketing objective is, under the “Conversion” section, select “Conversions”.
Next, you’ll need to select one of your conversion events.
Select Website, and Lead
STEP 4: TARGET YOUR AUDIENCE.
To market your Amazon products correctly, you’ll need a target audience. Creating your target audience can help make your marketing much more powerful.
You’ll want a large audience, of 10,000 or higher. This step is SUPER important. Be specific when creating your ad, because detailed targeting will help you gather more interest.
Step 5: BUDGET AND LENGTH OF CAMPAIGN
Set your budget. Set your schedule (how many days you want the ads to run)
STEP 6: SET UP YOUR CREATIVE AD.
This is where you need to make sure that you have enticing words to make your potential customer stop their thumb scrolling, and say “Wow! That’s exactly what I need!”
Put in the landing page URL, but in the display link URL, make it something prettier, something like www.amazon.com/perfect-gift.
STEP 7: TRACK YOUR RESULTS.
Finally, remember to track your campaigns and ads. Your stats will show you what’s working, and what isn’t, which will keep you from spending unnecessary money on ads that failed.
Check your results as often as possible, at least every day in the beginning.
FACEBOOK ADS CAN BE SUPER TRICKY!
Please don’t waste a lot of money.
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