The Campaign Manager in Seller Central has been updated to the Advertising Console in all Amazon marketplaces including Australia and the USA

It looks good but navigation is a new skill to learn!

The way to get back to Seller central is click on the burger menu on the left hand side and click “Seller Central”. If you log off in when you are in the Advertising Console you’ll end up back there when you log back in!

Getting back to Seller Central

One really good new feature is to easily see what customers are searching on to see your ad. Go to a campaign and click on “Ad Group”. Then click on “Search Terms” and this shows you the search terms customers are using to get to your products – good for finding new keywords to target and also negative keywords. You used to be able to access this by running an Advertising report.

Have a look at the “Search Terms” in an Ad Group