Get gift ready with your products.
For those marketing Valentines Day: An average Aussie is going to spend A$141 on a Valentine’s Day gift. Men spend around A$33 more than women do: A$146 vs A$113.
What’s interesting is that more than half (53%) of Australians don’t think about Valentine’s Day gifts until February. This is consistent with Picodi’s internal data, according to which we can observe a spike in shopping activity around two weeks before Valentine’s Day.
Especially in demand are products such as jewellery or perfumes. 16% of Australians leave shopping until the last moment — 13th and 14th of February. Check link
Apply this same insight to all holiday gift giving moments. Mother’s, Father’s Day, Christmas. And adjust your marketing to accommodate the latecomers!