Get gift ready with your products. 

For those marketing Valentines Day: An average Aussie is going to spend A$141 on a Valentine’s Day gift. Men spend around A$33 more than women do: A$146 vs A$113.

What’s interesting is that more than half (53%) of Australians don’t think about Valentine’s Day gifts until February. This is consistent with Picodi’s internal data, according to which we can observe a spike in shopping activity around two weeks before Valentine’s Day.

Especially in demand are products such as jewellery or perfumes. 16% of Australians leave shopping until the last moment — 13th and 14th of February. Check link

Apply this same insight to all holiday gift giving moments.  Mother’s, Father’s Day, Christmas. And adjust your marketing to accommodate the latecomers!